CCW 2015: Avid Aims to Enable Collaborate and Efficient Workflows for Media Organizations

At CCW (booth #960), Avid will showcase its latest innovations that solve the media industry’s most critical challenges, enabling everyone—from individual artists and creative teams to the world’s largest media enterprises—to create, distribute, and manage content in a way that helps them get more value from their media assets.

Attendees will learn how Avid is building comprehensive solutions to enable more collaborative and efficient workflows for media organizations and creative professionals with innovations including:

• Avid DNxHR, a new extensible media codec that makes it possible to perform high-res editorial tasks within HD-capable infrastructures by allowing editors to easily scale files from proxy to mastering resolutions using full high-res rasters. Avid DNxHR is at the center of the Avid MediaCentral Platform’s Resolution Independence architecture, and enables anyone working within an existing Avid environment to incorporate high-res workflows.

• Avid Artist | DNxIO, a hardware interface that accelerates high-resolution video production. When combined with the industry’s preeminent Media Composer video editing software, Avid Artist | DNxIO delivers best-in-class high-res video ingest, editing, monitoring, and output, giving video professionals the flexible, open, and integrated creative tools they need to efficiently create the highest-quality media. Built on the Avid MediaCentral Platform,it’s compatible with any Avid Artist Suite solutions and many third-party creative tools, including Blackmagic Resolve, Apple Final Cut Pro, Adobe Premiere Pro, and more.

• Avid ISIS | 1000, an affordable, high-performance shared storage system designed for smaller creative teams. With support for up to 24 users, ISIS | 1000 offers real-time editorial collaboration with performance that accelerates media workflows. The advanced Avid ISIS file management system allows creative teams to enhance collaboration and maximize production efficiency by enabling editors to work with a host of tools from Adobe, Apple, and Grass Valley.

• Orad TD Control, which provides easy-to-use, multi-display control from a single touch user interface. It can simultaneously manage different orientations, resolutions (up to 16k), sizes and aspect ratios. TD Control is part of the Avid Studio Suite, a new grouping of products that enables collaboration between customers who use Orad solutions and other Avid and third-party products on the Avid MediaCentral Platform.Featuring deep integration with existing Avid solutions, the Studio Suite includes industry-leading Orad 3D real-time graphics, video servers, sports enhancement, virtual sets, and video wall solutions, helping customers to build stronger brands, keep up with 24/7 news cycles, and quickly create engaging sports programming.