L-S-B Renamed Lawo, Becomes Fully Integrated Part of Company Structure
L-S-B Broadcast Technologies (L-S-B), a German developer and manufacturer of the broadcast control and monitoring solution Virtual Studio Manager (VSM), is now renamed Lawo and fully integrated into the Lawo company structure. The company’s products will be marketed under the Lawo brand. Service, support, and project management with focus on R&D for VSM and theWALL will remain in Wiesbaden, whereas sales will be served via Lawo in Rastatt.
For many years previous, L-S-B and Lawo have worked closely together. The full integration of L-S-B into the Lawo brand represents the consistent result of the previous, joint commitment to generate synergies in particular in international sales and customer service. The common goal is to advance VSM as a manufacturer-independent control system which is open for all remote protocols, and to establish the new multiviewer control software theWALL for monitor walls to the worldwide market.
Jamie Dunn, Head of Global Sales for Lawo, formerly L-S-B, says: “Our customers will benefit from this integration in many ways. The additional R&D resources within Lawo and the extensive expertise in user interface design complement the existing capacity of the present Lawo GmbH team in Wiesbaden in order to develop the VSM toolbox and user experience even further. These expanded resources will enable VSM and theWALL to evolve even faster and better suited to customers’ needs and requirements”.
Andreas Hilmer, Director Marketing and Communications, adds: “With this step we have reached a new level of R&D power, knowhow and experience. By extending the Lawo portfolio of IP-based network, video and audio products with solutions for overall and comprehensive control, we serve the broadcast industry by in-depth integration of VSM even better by offering turnkey-solutions from one source. Lawo will advance VSM and theWALL while keeping them the manufacturer-independent solution supporting more 3rd party equipment than any other solution available. This open approach perfectly fits in with the Lawo philosophy of supporting open standards for the benefit of all customers.”