“Our mission at the University of Alabama is to recruit and develop student-athletes to compete at the highest levels of intercollegiate athletics, educate and prepare our student-athletes to compete at the highest levels in life after graduation, and accomplish both with honor and integrity,” says Battle. “The content we create helps tell the story of our athletes carrying out our mission. We recognize this is a growing area in collegiate athletics and we are committed to investing in technologies that will serve our mission now and in the future.”

The University of Alabama Department of Intercollegiate Athletics is one of the leaders and trendsetters in the college sports video production space. Having invested in a 40,000-sq.-ft. digital media center complete with two control rooms and two studios, the department employs 16 full-time employees within Crimson Tide Productions and offer unique, hands-on production opportunities to 100+ students per year.

The University of Alabama streamed its first live athletics event back in 2008 before revamping its control room in Coleman Coliseum in 2009 and officially forming Crimson Tide Productions in 2010. The department first opened its massive digital production center in 2013, putting itself in the position to serve as a key leader in the conference-wide development of the wildly successful SEC Network.

“Congratulations to Justin Brant and our Crimson Tide Productions team on this honor,” added Battle. “We are proud of their work and appreciate the fact that SVG and NACDA have recognized them with an honor that is certainly well-deserved.”