Burst Joins Avid Alliance Partner Program

Burst has been selected to join the Avid Alliance Partner Program.  Membership in the Alliance Partner Program forms the basis of an invaluable, multi-year partnership between Avid and its partners to deliver the most reputable and mission-critical products required by the industry’s most demanding customers.

Alliance Partner membership is by invitation only, requires a rigorous certification process, and gives Partners access to the Avid Sales Network, a worldwide distribution, sales, training, promotion, and support operation.

As an Alliance Partner, Burst also joins the Avid Connectivity Partner roster. The Avid Connectivity Partner Program offers a full range of resources designed to help developers and their organizations connect their media solutions to the MediaCentral Platform. These include the Avid Connectivity Toolkit, and professional and solution certifications. The Burst mobile video platform enables Avid customers to acquire video content from media teams, fans or followers and seamlessly integrate that video into Avid workflows for play-out to broadcast or post-production editing. The Burst Connector Module will work directly with Media | Director and the MediaCentral UI Toolkit.

“Membership in the Avid Alliance Partner program represents a significant amount of trust placed in our company by one of the leaders in media production technology,” says Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “We look forward to showing our mutual customers just how easy it is to significantly reduce production time and expense for both curated video and user-generated content by integrating the Burst platform with Avid solutions.”

“Today’s media organizations need to engage audiences and fans with high-impact content from multiple sources,” says Alan Hoff, vice president, Market Solutions, Avid. “With Burst joining the Avid Alliance Partner Program, our customers can seamlessly integrate video content from media teams and fans into their broadcast workflows without wasting valuable time and resources on workflow integration.”