Adorama Brings VR Lounge to MetLife Stadium for Upcoming Jets Games

Adorama has engaged in a three-game partnership with the New York Jets to host the Jets Virtual Reality Lounge. The virtual fun kicked off just outside the gates of MetLife Stadium on Nov. 27, when the Jets played the New England Patriots. Fans attending upcoming Jets home games against the Indianapolis Colts (December 5th) and Miami Dolphins (December 17th) can visit the Jets Virtual Reality Lounge to experience game time on the football field, using Samsung Gear and Zeiss Virtual Reality headsets, with various scenes ready to play out, from being in the huddle to observing practice as a coach.

The Jets Virtual Reality Lounge will also feature some of Adorama’s most popular and “giftable” items that are on everyone’s wish list this holiday season, including wearable technology from Fitbit, VR headsets from Samsung Gear and Zeiss, headphones from Bose, laptops from Vaio, TVs from brands including LG and Sony, and more.

Jets Season Ticket Holders can earn 250 Jets Rewards points by visiting the Adorama store at 42 West 18th Street in New York City and scanning their Jets Rewards card(s), now through December 25, 2016.

Adorama Honored by The Imaging Alliance with 2017 Visionary Retailer Award
In other Adorama news, the company has been named one of three recipients of the 2017 Visionary Retailer Awards by The Imaging Alliance, a non-profit organization that promotes the growth and sustainable development of both current and future imaging applications. Alongside Glazer’s Camera and Best Buy, Adorama will be honored for its achievements in imaging retail at The Imaging Alliance’s Celebrate Imaging event on the eve of CES 2017 on Jan. 4 in Las Vegas.

“Among our first awards representing The Imaging Alliance, we wanted to turn our attention to honoring retailers that have created innovative strategies to connect with consumers,” says Jerry Grossman, executive director of Imaging Alliance, said in the organization’s official press release. “Our board of directors agreed to look at three classes of retail – photo specialty, Internet and national retail, and find leaders in each discipline that fit our criteria of pushing the envelope in retail practices.”

“We’d like to thank The Imaging Alliance for this great honor and being recognized as an innovator in imaging retail,” comments Lev Peker, chief marketing officer at Adorama. “We’re proud to have cultivated such a tightknit and passionate community of photographers, videographers and creatives through our online platforms, Adorama Learning Center and AdoramaTV. Exciting campaigns like ‘Top Photographer with Nigel Barker,’ have given us the amazing opportunity to connect with so many talented image makers across the country and even globe. By embarking on initiatives like this that break from the norm, we strongly align with The Imagine Alliance’s vision of an industry that embraces disruptive technology and evolved visual communication.”

In addition to serving photo, video and electronics customers for 40 years, Adorama has grown to become the online destination for premium music, photography, video and electronics content and commentary through its educational online platforms, Adorama Learning Center and AdoramaTV. The Adorama Learning Center (ALC) is a free editorial resource for photographers and videographers to discover breathtaking photography, hands-on reviews, and easy-to-follow expert tutorials from some of the most respected professionals in the industry, including icon Joe McNally. Leveraging state-of-the-art video streaming concepts used by vendors such as Netflix and HBO GO, AdoramaTV offers the most seamless VOD viewing experience possible, so customers can enjoy watching flagship series like “Top Photographer with Nigel Barker” and “Through the Lens” whenever, wherever. Both the ALC and AdoramaTV offer an exceptional design and on-demand viewing experience that enriches viewer engagement across Adorama educational, editorial and creative online channels.

The awards ceremony, which will recognize the winners’ achievements, will take place at The Foundry at the SLS Hotel in Las Vegas on Wednesday, January 4th before CES 2017. For more information, contact Michelle Tramantano at [email protected].