John Lennon Educational Tour Bus Takes Canon U.S.A., LiveU Solo for a Ride
The John Lennon Educational Tour Bus presented by Canon U.S.A. Inc. (Lennon Bus), is a premier non-profit 501(c)(3) state-of-the-art mobile Pro Audio and HD video recording facility that travels around the country year-round to provide hands-on experiences for students of all ages.
This year’s tour culminated with a one-month residency in NYC, entitled Come Together: NYC. The organization utilized LiveU Solo to capture the return of Latin superstar, singer-songwriter, Prince Royce to his high school, Bronx Academy of Letters. As a guest mentor, Prince Royce joined forces with The Lennon Bus to create an original song and music video related to the “Come Together” theme.
LiveU Solo was there to live stream the first meeting between Prince Royce and the Bronx Academy students he worked with on the song. Royce reflected on his own days at the high school and even jumped into an impromptu jam session. The live stream of this was viewed by 1,500 viewers in real-time on The Lennon Bus Facebook page via Facebook Live, and was later viewed by many of the organization’s 69,000 Facebook followers.
“We were looking to embrace LiveU Solo’s instant connectivity to Facebook Live for impromptu broadcasts when something spontaneous occurred,” says Jeff Sobel, Creative Technology Director, The John Lennon Educational Tour Bus. “When recording artist Prince Royce came onboard the Bus while it was parked at City Hall in NYC, we were able to quickly connect our Canon camera to LiveU Solo and go live on Facebook with just the push of a button.”
The Lennon Bus is looking for opportunities to go live in many of its future events. Sobel says, “live streaming to our growing audience on Facebook is now so easy and reliable, even in locations without internet access. We wouldn’t be able to take advantage of these opportunities without the LiveU Solo.”