NAB 2018: Ericsson, Amlogic To Demonstrate MediaFirst TV Platform

Next-generation TV operators can cost-effectively take their customers to new levels of personalized customer experience satisfaction as a result of a collaboration between Ericsson Media Solutions and Amlogic to make Ericsson’s MediaFirst middleware available via Amlogic’s chipsets.

Supported by its central processing and graphics processing units, the integration of Amlogic’s S905X chipset solution enables consumers to access content, including High Dynamic Range (HDR) content, across MediaFirst set-top-boxes. Operators can also provide increased choice of content, as well as boosting engagement and personalization experiences for customers.

The solution will be demonstrated by Ericsson Media Solutions at NAB 2018 in Las Vegas from April 7-12. It offers advanced media processing that enables operators to deliver high quality user experiences by utilizing complex HDR schemes alongside its high-performance CPU and GPU. Advanced security technologies ensure that high value content is securely managed to meet the needs of content owners worldwide. The solution is already commercially available through most MediaFirst set-top-box manufacturers.

Ericsson Media Solutions’ MediaFirst TV Platform is an end-to-end media platform for the creation, management, and delivery of next-generation Pay TV. Built using cloud-based architecture, it enables operators and content providers to deliver seamless, personalized and intuitive TV experiences to consumers anytime, anywhere and on any device.

“The S905X chipset is ideally designed to meet operators’ requirements and to enable a high-quality user experience with MediaFirst.  MediaFirst takes full advantage of our SOC capabilities to deliver a seamless TV experience to operators at price points not possible using current solutions,” James Xie, VP, Corporate Business Strategy, Amlogic, says.

“Amlogic chipsets deliver an excellent user experience across all MediaFirst use cases, including Pay TV in-home and OTT services. By pre-integrating the MediaFirst TV Platform client with Amlogic we are adding more choice and value to Ericsson Media Solutions’ holistic MediaFirst ecosystem, enabling our global partner operators to rapidly go to market,” Marc Stauffacher, Head of Solution Area TV Platforms, Ericsson Media Solutions says.