Australian Football League To Use Game Changer MVP Filter Fan Cam During Toyota Grand Final

With one of Australia’s biggest sporting events of the year taking place this weekend, Game Changer MVP announced a partnership with the Australian Football League (AFL) and agency TLA to provide its in-game entertainment services for the Toyota AFL Grand Final. As part of the partnership, the Toyota AFL Grand Final will utilize Game Changer MVP’s “Filter Fan Cam” technology with over 20 custom filters for the event.

The premiership of the AFL Finals series, the Toyota AFL Grand Final will feature the league’s best with the West Coast Eagles against Collingwood battling for the AFL title. Included among the more than 20 “Filter Fan Cam” filters will be team specific filters for both clubs. The partnership marks Game Changer MVP’s first offering of its services in Australia.

“With this expansion into Australia, Game Changer MVP is proud to work with the AFL and agency TLA to bring our offerings to such a monumental event as the AFL Grand Final,” says Matt Coy, executive vice president and general manager of Game Changer MVP. “From footy to cricket and rugby, we are thrilled to serve such a passionate fan base as the Australian sports market.”

One of Game Changer MVP’s most popular offerings, its “Filter Fan Cam” software capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.