AT&T, Learfield Establish Collegiate Wide Initiative for Tech Focused Education

AT&T is entering a strategic relationship with Learfield, a collegiate marketer, to help deepen their reach within higher education institutions.

The company will work with Learfield’s Campus+ division, which helps build campus-wide relationships that support university and business opportunities, to cultivate university partnerships that transform the traditional business relationship into more evolved experiences.

“Working with Learfield means sharpening our focus on education. University relationships are particularly important to us as we concentrate on developing tomorrow’s best and brightest as part of our future workforce,” says Chris Roy, vice president, Global Public Sector, AT&T. “Learfield brings deeply entrenched collegiate relationships to the table, and we look forward to exploring the synergies of this collaboration and the benefits we can bring to each university.”

Universities face increasing demands. Through this relationship with Learfield, AT&T will work with administrators and other campus stakeholders to understand the unique challenges each university faces. In addition, AT&T will help design customized solutions that will deliver new and engaging experiences to students, faculty, and alumni.

“Building technology-intensive campuses helps improve how students learn and find new ways to connect with each other. Teaming with Learfield will help us bring the latest technology, education and career opportunities to university communities,” adds Roy.

Research and development opportunities will help further on-campus learning. Recruiting and mentoring opportunities will help students succeed beyond the classroom.

“We’ve always been committed to connecting people with what they’re passionate about,” says Learfield Executive Vice President and Chief Revenue Officer Andy Rawlings. “And we’ve worked with AT&T for years. Our team is excited to further our relationship with AT&T to expand its business solutions on the campuses of our partner universities. Together, we’ll help bring new opportunities and technologies to our partner schools.”