NBC Sports Chicago Names Kevin Cross as New Senior Vice President/General Manager

NBC Sports Regional Networks promoted Kevin Cross to Senior Vice President/General Manager of NBC Sports Chicago, effective immediately. Cross will be responsible for the day-to-day operations of the network, which includes overseeing its vast multiplatform content portfolio, and developing new avenues of enhanced fan-focused coverage for its team partners: the Chicago Blackhawks, Bulls, Cubs, and White Sox. The announcement was made by Bill Bridgen, President, Group Leader, NBC Sports Regional Networks, to whom Cross will report.

“Kevin has demonstrated expert leadership not only in content development and execution, but also in numerous facets of our business,” says Bridgen. “His many years of management experience in the regional sports business, along with his creative mindset, will benefit both our network and our team partners for years to come.”

Previously, Cross served as Vice President of Content for NBC Sports Chicago, a newly-created position for the network that commenced in October 2017. Under Cross’ direction, NBC Sports Chicago experienced significant growth in its multiplatform content offerings. He was also instrumental in bringing numerous former Chicago professional athletes on board over the years as network analysts, including Frank Thomas, Doug Glanville, Kendall Gill, Patrick Sharp, and Lance Briggs.

From 2012-2017, Cross was Sr. Director of News & Original Content at NBC Sports Chicago (formerly CSN Chicago). Before that, Cross was the network’s assistant news director, producing and staffing a variety of studio shows and orchestrating remote field reports.

Cross began his sports TV career at SportsChannel Chicago in 1993 as a producer. During the network’s transition to Fox Sports Chicago in 1998, Cross was promoted to senior producer and orchestrated the network’s live pre/post-game shows for Bulls and White Sox telecasts. In 2000, Cross became President/Executive Producer of Timeline Productions, where he created syndicated sports programming for national distribution (including Fox Sports) in 65 million households. In 2003, Cross joined CLTV as executive producer of their sports department, where he oversaw all editorial content and helped create the network’s popular Sports Page Roundtable & SP Express programs.

A native of Chicago’s southside, Cross received his degree in television production from Chicago’s Columbia College. Cross and his wife, Lisa, reside in Chicago’s western suburbs, along with their three sons.