Soccer Summit Americas: TUDN’s Alexis Salinas on the Network’s Recent Rebrand, Excellence With AR Graphics
Step aside, Univision Deportes. It’s now time for TUDN to step into the spotlight. With the recent merger between Univision and Televisa, the two-headed giant within the Spanish-language market is moving forward with a new rebrand and reinvigorated mission.
At the SVG Soccer Summit Americas, Alexis Salinas, senior director, technical creative services, TUDN caught up with Jason Dachman to discuss the ongoing transition between the two companies and how in-studio and on-air augmented reality graphics have played an important role in their live coverage.