Arvato Systems Creates audioXchange Radio Ad Sales Platform
Germany’s RMS and AS&S Radio have initiated an advertising sales platform. For the first time, ‘audioXchange’ will bring advertisers and radio stations together. Arvato Systems will be in charge of developing the audioXchange online booking platform’s backend, user interface design, and will provide hosting in the cloud.
“We were able to prevail against renowned competitors, and we are proud to be involved in this pioneering project,” says Holger Noske, Vice President Broadcast Solutions at Arvato Systems. “I truly believe that, together with our customer, we will be able to set the stage for digital transformation in the field of ad sales marketing.”
With its IT solutions for airtime advertising sales Arvato Systems has been a long-standing international player in the broadcast management segment. Now the company has won a groundbreaking project in the field of audio marketing. The idea behind the “audioXchange” platform: To fully digitize planning and handling of radio advertising for customers and agencies to make it faster and more efficient in the future. audioXcange combines planning, purchasing, and booking system and thus offers advertisers and radio stations a complete booking system. Advertising inventory providers, buyers, and sellers of advertising airtime will then act on one single platform for the first time.
Proven IT solutions, compelling user experience, hosting in the private cloud
The decisive factors for the customer were Arvato System’s proven know-how in the fields of advertising airtime sales and digital transformation, as well as the overall package consisting of a state-of-the-art system, powerful IT architecture, cloud services, and design development – the focus of audioXchange lies with user experience and a simple user interface for the users. The system is hosted in a private cloud that will be operated by Arvato Systems and run in the company’s data centre.
“With the audioXchange platform, both marketing companies are laying the foundations for further optimizing the growth potential of the audio market where it is important, that is at the interfaces to the agencies,” explains Oliver Adrian, Managing Director of AS&S Radio. “We are happy that, with Arvato Systems, we have found an experienced IT partner who will join us in our pursuit of this strategic path.”
“We provide the market with a digital architecture that is to be intensively used and further developed as a marketplace and central communication channel by agencies as well as other marketers and providers,” says Marianne Bullwinkel, Speaker of the Management Board of RMS.