Canon Reups Partnership With Big South Conference

Canon U.S.A. has extended its partnership for an additional three years as the “Official Imaging Partner” of the Big South.

“We are thrilled to extend our partnership with Canon U.S.A.,” stated Big South Commissioner Kyle Kallander. “They are an innovative leader in the industry, which is a tremendous benefit to the Big South membership. Canon U.S.A.’s support goes a long way in helping us provide the opportunities and experiences that our student-athletes deserve.”

As the league’s Official Imaging Partner, Canon will continue to receive an integrated year-round marketing presence and will have the exclusive rights to promote its products and services through official Big South events and channels throughout the year. Canon U.S.A. will continue to provide the Big South and its member institutions imaging tools and education programs to enhance their live sport broadcasts and other imaging needs.

“Partnering with the Big South Conference has been a great opportunity for Canon as it has helped us to broaden our relationships and further drive our brand awareness at notable collegiate institutions,” added Tatsuro “Tony” Kano, Executive Vice President and General Manager of Canon U.S.A.’s Imaging Technologies and Communications Group. “We look forward to continuing this long-term, mutually beneficial relationship with the Big South.”