Market Segments

Broadcasters and Webcasters

Whether it’s a primetime sports broadcast, website or the smallest cable system, technology makes a difference. Video tools continue to evolve, advancing the art and science of sports production and distribution. New online and via telecommunications delivery systems have expanded the amount of sports content being produced at all levels and at an ever-widening number of sporting events.

Leagues, Schools and Teams

In the world of sports entertainment, these are the content owners – the owners and providers of the programming that demands new levels of production quality, content management systems, and worldwide distribution systems. Statistical data needs to be standardized. Video footage needs to be archived and managed. New business models need to be analyzed. Production techniques need to maximize the entertainment value and profitability of the programming.

Coaches and Trainers

Increasingly, sports leagues, teams, and athletes are using video to improve on-field performance. Video is everywhere: whether it’s breaking down game films, studying a golf swing, or helping the pit crew study its performance during a recent NASCAR event. By bringing together video professionals with equipment makers the latter will now know how to retool their products to best serve the individual market needs.

Stadiums and Arenas

Scoreboards, digital signage, audio systems…today’s stadiums and arenas are a bastion of cutting-edge video technologies. This will continue to grow as stadium owners look to better entertain everyone in the arena: from the fans in high-end luxury suites to those in the cheap seats.—while the venues themselves become the working stage for worldwide broadcast and broadband sports performances.

Technology & Services

From professional tools to consumer electronics, video, Internet and telecommunications technologies are transforming the sports experience – on the field and at home. Technology providers and services need to interface with sports operations leaders to provide seamless and effective communications between those who invent new tools for production, distribution, archiving and playback – and those who depend upon those tools for their livelihoods. Interactive entertainment and fantasy leagues are an increasing profitable part of the international sports scene. Cellular phones are as important as the latest, widescreen plasma screens. All the while, sports producers need to adapt to a changing business model and heightened customer expectations.

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