The Social-Media ROI Equation
A strong social-media strategy has skyrocketed to the top of sports organizations’ priority lists in recent years, and Facebook, Twitter, Instagram, and a host of other social platforms have become […] More
Recent Posts tagged with 2nd Screen Summit: Sports
Social-Media ROI: Balancing Fan Engagement With Dollars and Cents
A strong social-media strategy has skyrocketed to the top of sports organizations’ priority lists in recent years, and Facebook, Twitter, Instagram, and a host of other social platforms have become […] More
SVG On Demand: Facebook’s Rob Shaw on the “Ultimate Second Screen”
With an astonishing 1.49 billion monthly active users, Facebook is far and away the most popular social media platform out there today. And that usage number is only growing (its up […] More
S3 Sports: Sportradar’s Steve Byrd on Fantasy, Gambling, and Data’s Role in Multiscreen Experiences
Over the past year, the sports business has embraced daily fantasy gaming with many professional leagues partnering with platforms such as DraftKings or FanDuel. In addition to seemingly opening the […] More
S3 Sports: Fox Sports’ Clark Pierce Discusses Life in the Digital Trenches
More than 200 attendees flocked to the 2nd Screen Summit: Sports in New York City this week as digital sports distribution and multiplatform content took center stage. Headlining the program […] More
S3 Sports: Innovation in Live Apps Continues Apace
The ever evolving innovations that are part and parcel of sports-broadcasting apps and streaming services will continue to accelerate in the future and will better leverage broadcast-production efforts, according to […] More
S3 Sports: When Considering an OTT Channel, Remember To RACE
Delivering content directly to the consumer, or over the top, offers plenty of opportunity for content creators to reach fans wherever they are, build a community, and expand the brand. […] More
S3 Sports: Before Going OTT, Remember To RACE
Delivering content directly to the consumer, or over the top, offers plenty of opportunity for content creators to reach fans wherever they are, build a community, and expand the brand. […] More
S3 Sports: Innovation in Live Apps Continues Apace
The ever evolving innovations that are part and parcel of sports-broadcasting apps and streaming services will continue to accelerate in the future and will better leverage broadcast-production efforts, according to […] More
Fox Sports’ Clark Pierce To Spotlight FIFA Women’s World Cup, U.S. Open at 2nd Screen Summit: Sports Keynote
The second-annual 2nd Screen Summit: Sports event in New York City on July 28 will kick off with a Keynote Conversation featuring Fox Sports SVP of TV Everywhere and Special […] More