Recent Posts tagged with Mark McCormack

Hall of Fame Inductee: Mark McCormack – The Father of Sports Marketing

One of the world’s most successful sports businesses started with a handshake. Mark McCormack was a 29-year-old Cleveland lawyer looking to get a startup business off the ground in 1960. Seeing the rising value of athletes in the budding television age, he pursued the opportunity to represent and maximize the earnings of golfers, and, needing […]  More

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