Recent Posts tagged with music

ESPN Pens Multi-Year Music Deal with UnitedMasters

ESPN has entered into a multi-year agreement with music distributor UnitedMasters, led by founder and music industry veteran Steve Stoute. The collaboration will expand ESPN’s growing reach to diverse audiences and relevance to sports fans through programming and promotional content.  More

APM Reimagines Soundtracks for Detroit Pistons, NY Jets, and More

The Detroit Pistons recently kicked off their third season at Little Caesars Arena. An electric energy and buzz filled the crowd and was contagious from the moment the lights went down, the team’s APM Custom music intro went on, and the players were introduced. Diane Ferranti, Vice President, Programming & Production – Broadcasting and Game […]  More

New Grammy Museum Exhibit Celebrates Baseball

Whether it’s the national anthem played before every game, the music ballplayers select to accent their walk-on to home plate, or the seventh-inning stretch when fans sing “Take Me Out to the Ball Game,” music has been an integral part of the baseball experience. To celebrate the soundtrack of the national pastime, the Grammy Museum […]  More

NBA Partners With Music Startup UnitedMasters To Bring Indy Musicians to Its Digital Content

On Thursday, the NBA announced a new partnership with UnitedMasters, an independent music-management startup, which will make a broad (and growing) new music library  available to editors of NBA content. The partnership is yet another example of the NBA’s vision to keep its brand at the crossroads of sports and entertainment culture.  More

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