Recent Posts tagged with NASCAR

NBC Sports Sees Big Viewership for First NASCAR Race of Season

NBC Sports’ first NASCAR Cup Series race of the 2020 season produced significant viewership gains from 2019, as the Big Machine Hand Sanitizer 400 Powered by Big Machine Records at Indianapolis Motor Speedway averaged a Total Audience Delivery (TAD) of 4.370 million viewers – up 46% vs. same race in 2019, which ran in September […]  More

Mix of NASCAR, IndyCar on NBC Sports Brings High Viewership Numbers

NBC Sports’ coverage of the INDYCAR/NASCAR Xfinity crossover on Saturday from Indianapolis Motor Speedway delivered viewership milestones for both series, according to Fast National data by Nielsen and digital data from Adobe Analytics. Scott Dixon won the NTT INDYCAR Series GMR Grand Prix and Chase Briscoe won the NASCAR Xfinity Series Pennzoil 150 in back-to-back […]  More

Fox Sports’ NASCAR Coverage Has That Familiar Roar

NASCAR is one of the first major sports to resurface after the COVID-19 pandemic locked down virtually all sports events globally in March. The races are on again, often with as many as three races in a week to make up for lost time. Although the world has changed, much about the races’ sound remains […]  More

NASCAR To Return on May 17 With Darlington Cup at Darlington Raceway

NASCAR will return to racing on May 17, which will kick off a slate of races that includes seven events in three series at two race tracks – Darlington Raceway and Charlotte Motor Speedway. The NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander RV & Outdoors Truck Series will each host its first on-track […]  More

Fox Sports Moves Forward With Full eNASCAR iRacing Pro Invitational Series

Last Sunday, NASCAR, iRacing and Fox Sports teamed up to deliver the first-ever eNASCAR iRacing Pro invitational Series event. Today, Fox Sports is committing to coverage of the remainder of the season, beginning Sunday, March 29, at 1:00 PM ET live from virtual Texas Motor Speedway. Entitled Fox NASCAR iRACING, the races will be simulcast […]  More

Fox Sports Gets Set for Inaugural eNASCAR iRacing Pro Invitational on March 22

Fox Sports, teaming with NASCAR and iRacing, delivers the first-ever eNASCAR iRacing Pro Invitational Series event Sunday, March 22, at 1:30 PM ET on FS1 and the FOX Sports app. Titled Fox NASCAR iRacing, the 90-minute, simulation-style esports program includes a cross-section of competitors from the NASCAR Cup Series, NASCAR XFINITY SERIES, NASCAR GANDER RV […]  More

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

Over recent years, data-tracking and analysis have become engrained in the fabric of auto racing. On the NASCAR circuit, fans and drivers alike have embraced the practice to open up a new avenue of content and, in some cases, appreciation of the sport’s intricacies. At the heart of these efforts, SMT’s broadcast and team analytics […]  More

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