Recent Posts tagged with NBA

NBA Returns: Virtual Crowd-Noise Mix Is Complex and Authentic

Perhaps no sport lives and dies by the intensity of its crowd reactions as much as basketball. With triple-digit game scores as close as a single point with tenths of a second left on the clock, crowd reactions can literally influence the outcome of games. That fact confronted the folks figuring out how to re-create […]  More

NBA Returns: Inside the League’s Monumental, Multi-Pronged Effort To Produce Quality Coverage

The NBA Summer League has historically been a competition where NBA teams can try out different players and the league can try out different broadcast and digital technologies and workflows. It also provided a blueprint for what is happening this summer: the NBA season has resumed at the Wide World of Sports (WWoS) facility in […]  More

NBA Launches Betting-Focused ‘NBABet Stream’ Alternative Broadcasts

NBA Digital has launched new alternate betting-focused broadcast option, presenting nine “NBABet Stream” broadcasts on NBA League Pass and NBA TV. These betting-focused game presentations feature separated commentary and analysis, alternative camera angles, and enhanced graphics centered on betting odds and other related data. The first telecast aired on Aug. 3 during the Thunder-Nuggets matchup.  More

NBA Returns: ESPN Brings Plenty of Tech Firepower to Wide World of Sports Productions

NBA on ESPN is back in business tonight, with its production team resuming live broadcasts from the NBA bubble inside Disney’s Wide World of Sports complex in Orlando. To pull them off safely, the network’s operations team has worked with the NBA and fellow rightsholder Turner Sports to build a massive broadcast compound that echoes […]  More

Yahoo Sports Enhance NBA Action With Virtual Reality, Fantasy Games, Sports Betting

Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. The relationship will also allow Yahoo Sports […]  More

NBA Returns: ESPN, Turner, NBA Team Up for Sprawling, COVID-Safe Production at Wide World of Sports

The long wait is over, and the NBA returns to the hardcourt tonight with a Jazz-Pelicans and Clippers-Lakers doubleheader from the league’s bubble at Disney’s Wide World of Sports (WWoS) complex in Orlando. The pair of telecasts on TNT will tip off one of the largest undertakings in NBA broadcast history with the NBA, ESPN, […]  More

NBA Inks Multiyear Deal With Microsoft, Will Create New AI-Powered DTC Platform on Microsoft Azure

The NBA and Microsoft have unveiled a new multiyear deal in which Microsoft will become the Official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, WNBA, NBA G League, and USA Basketball beginning with the 2020-21 NBA season. Microsoft and NBA Digital (co-managed by the NBA and Turner Sports) will […]  More

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