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Digital Dish: NBA, NHL First Rounds See Massive Digital Audience

The NBA remains atop the ratings as its playoff coverage continues. NBA Digital delivered record-breaking traffic for the first round of the 2011 NBA Playoffs across online and mobile platforms. On, more than 200 million videos were viewed during first-round play, an increase of 101% from last season’s playoff coverage. Average daily unique visitors […]  More, NBA Mobile Carry Stream of Success into Playoffs saw increased growth for video streams and page views during its first week of coverage of the 2011 NBA Playoffs. More than 114 million videos were viewed during the first week, an increase of 93-percent from last year’s coverage. More than 7 million average daily uniques during the first week, an increase of 69-percent […]  More

NBA.Com Sees Record Traffic, Video Views for Opening Week set the all-time opening week traffic records with more than 245 million page views and 78 million videos viewed by fans around the world. The  new  record numbers established during the opening week of the 2010-11 NBA  season  (Oct. 26 – Nov. 1) mark an increase of more than 20% in page  views,  and  nearly  150  percent […]  More

Turner Sports to Deliver Full-Court Press for NBA Playoffs With Multiplatform Coverage

TNT and NBA TV will combine to air approximately 50 live playoff games, including TNT’s exclusive coverage of the entire Western Conference Finals.  NBA TV will also provide up to 305 hours of original programming during the network’s 62 days of playoff coverage. Set to stream 1 billion videos since the end of last season […]  More

TNT, NBA Digital Join Forces for Interactive Viewing Experience

Last Thursday, with the help of NBA Digital, TNT’s NBA doubleheader became truly multiplatform. TNT, NBA TV, and joined forces to create an interactive edition of TNT NBA, integrating live tweets and adding player and game cameras, HD pocket-cam videos from the production team, and live chat to the doubleheader presentation. “NBA Digital encompasses […]  More

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