Recent Posts tagged with Nielsen

Nielsen Illustrates Findings of ‘Promoting Racial Equality in Sports’ Study

Nielsen has released findings from its first-ever “Promoting Racial Equality in Sports” study capturing U.S. sports fans’ attitudes on racism. Conducted in July 2020 following nationwide protests against systemic racial injustice and incidents of police brutality, the study sheds new light on support among sports fans for the Black Lives Matter movement and their beliefs […]  More

Nielsen Names David Faulknor as SVP of Product Management

Nielsen Gracenote has strengthened its Sports businesses by appointing David Faulknor to the key role of Senior Vice President, Product Management. Tapping nearly 20 years of product leadership experience with top companies in the sports and media verticals, Faulknor is responsible for bringing innovative insights, analytics, and data offerings to market for Nielsen and Gracenote […]  More

SVG On Demand: Nielsen Presents on State of the Market and the Esports Revolution

In this special session presented at the 2018 SVG Esports Production Forum in Los Angeles on Nov. 6, Nielsen Esports Managing Director Nicole Pike provided an overview of the rapidly growing Esports industry. Esports is a mature business that stretches back decades, but it is a new world for those who have built their career […]  More

ESPN’s Nielsen Results Show Streaming, Out-of-Home Boost Millennial Audience

Comprehensive results from ESPN’s first seven weeks of Nielsen Total Live Audience are in, and the data shows that streaming and out-of-home (OOH) are contributing significant incremental audience. Specifically among Millennials (Persons 18-34), ESPN saw a 23% increase in Total Day and a 28% increase in Prime Time over ESPN’s traditional viewership. As a result, ESPN […]  More

The SVG Podcast: Stephen Master, Global Head of Sports Practice, The Nielsen Company

Nielsen ratings have long been the currency in sports television, but how is that data reflecting the rapidly evolving live sports industry? On this episode of The SVG Podcast, we chat with Stephen Master, Global Head of Sports Practice at The Nielsen Company to discuss the current health of the live sports market, how Total Audience […]  More

SVG’s Second-Annual RSN Summit Brings Together Regional Sports Leaders From Coast to Coast

SVG’s second-annual RSN Summit brought together more than 275 top executives from regional sports networks and technology vendors at the historic Palmer House Hilton in Chicago on June 27-28 to address the unique production and business challenges facing RSNs today. The event, which featured an expanded program and record-high attendance for the Opening Night Reception, […]  More

Fox Sports Subscribes to Nielsen National Out-of-Home Reporting Service

Nielsen has announced Fox Sports, as the latest media company to subscribe to its National Out-of-Home Reporting Service. The multi-year agreement provides the Fox Sports broadcast network, FS1, FS2, and Fox Deportes with program and commercial ratings for live through live + 7 days of time-shifted viewing. With this service, Fox Sports will now have […]  More

Nielsen Study: Sports Fans Rank RSNs as Most Essential Non-Broadcast Channels

According a new Nielsen study commissioned by Fox Sports, sports fans rate regional sports networks (RSNs) as their most essential non-broadcast channels. Nielsen Media Analytics Primary Research’s “The 5th Network: Regional Sports Network Passion Index,” looked at more than 1,500 pay TV subscribers around the country who identify as sports fans, and found that on average […]  More

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