SVG TACKLES TECHNOLOGY INFO NEEDS

Sports Video Group (SVG), an organization created by leading sports executives to assist the multi-billion dollar sports industry in the use of video and new media tools, is now moving forward with industry initiatives to strengthen the value of sports properties and the fan experience.

SVG will focus on advancing the creation, production and distribution of sports content for broadcast, broadband and mobile devices. A committee of technology experts from a broad array of sports entities will help guide the organization’s range of initiatives.

Veteran broadcast and technology journalist Ken Kerschbaumer, formerly of Broadcasting & Cable (B&C) magazine, will lead SVG’s educational efforts. Mr. Kerschbaumer has spent 15 years covering broadcast, cable, Internet and consumer technology developments for industry-leading publications including B&C, Digital Television, Television Broadcast, Government Video and TVBEurope magazines. He will continue to edit B&C’s bi-weekly HD Report and will syndicate his SVG information to a wide range of industry and sports news services.

“SVG is the first industry forum created to specifically help leagues and teams, content distributors, stadium and arena personnel, and even coaches and athletes keep up to date on the latest video and new media technologies and practices,” said Kerschbaumer. “SVG members will share their knowledge to help the entire sports industry, at all levels, best address the needs of the industry’s most important segment: its fans.”

The U.S. based sports industry currently boasts more than 50 professional leagues, 300 professional teams, and 75,000 teams at the collegiate and high-school level – all of which have established or are in the process of establishing an individual video and new media strategy for communications as well as training.

“SVG is not just about the ‘big leagues,’ it’s about bringing together sports video executives from high schools through collegiate through professional to give the fans what they want – more sports, more information, and a more intimate, informed sports experience,” Kerschbaumer adds.

The SVG’s first initiative will be the launch of staging.sportsvideo.org, a site that will keep members up to date on the latest news and developments. SVG will simultaneously launch Sports Video Insider, a members-only, daily email newsletter on industry technology news.

SVG is a division of Entertainment Technology Partners (ETP), a new media venture owned by two leading figures in the entertainment media industry — Paul G. Gallo and Martin A. Porter — former executives at United Entertainment Media and producers of 25 magazines, web sites and trade shows serving the business information needs of audio, video, broadcast, musical instrument and systems professionals.

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