ABC, ESPN add more to iTunes

ESPN and ABC Sports, the first major sports content providers to the iTunes Music Store, will launch the second wave of video content to sports fans for purchase and download on iTunes.

Daily highlights and gold medal runs from Winter X Games 10 (January 28 – Feb. 1, ESPN and ABC Sports) will be available the morning after completion. On Saturday, Jan. 28, archival content from Winter X Games Nine will be available, as well as profiles of legendary sports figures from the award-winning SportsCentury biography series, popular This Is SportsCenter commercials, and episodes of ESPN Original Entertainment s Streetball.

ESPN delivers top sports content to fans wherever and whenever they want it, said Tanya Van Court, vice president and general manager, ESPN New Media video products. Our first foray on the iTunes Music Store clearly illustrates there is a demand for quality sports content, and we re very excited about this second batch of programming.
This content follows the successful launch earlier this month of ABC Sports Bowl Championship Series (BCS) college football games. The 15-minute condensed versions of the four games The Rose Bowl, Orange Bowl, Fiesta Bowl and Sugar Bowl proved hugely popular among sports fans with iPods. The Rose Bowl between the University of Texas and USC was the most downloaded video on iTunes for ten straight days. All four games appeared on the iTunes Top 10 most downloaded videos list at one point.

Details of the second ESPN and ABC Sports content available on iTunes: Winter X Games: Downloadable gold medal runs from Winter X Games 10, featuring commentary by the medal-winning athlete (available beginning Jan. 29, each within 24 hours of the medal-winning run);
Daily highlight packages, giving fans an overview of the previous day s action (available beginning Jan. 29, the day after competition); A variety of video from Winter X Games Nine. (available Jan. 28)
SportsCentury: Condensed versions of the Emmy and Peabody Award-winning series, profiling such legendary sports figures as Dan Marino, Andre Agassi and others. (available beginning Jan. 28)
This Is SportsCenter : Funny favorites from the award-winning ESPN This Is SportsCenter advertising campaign. (available beginning Jan. 28)
Streetball: Some of the most dynamic basketball players in the country are streetballers, whose dazzling dunks and dribbling skills have made them playground legends. Condensed episodes of ESPN Original Entertainment’s Streetball follow famous streetballers across the country. (available beginning Jan. 28)

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