SES Astra launches Blucom mobile

SES ASTRA has launched its new interactive mobile phone service Blucom.

The innovative SES ASTRA tool for enhanced and interactive television (iTV) will be offered to broadcasters across Europe, Middle East and Africa and is based on Bluetooth technology. It enables the wireless transfer of broadcast data from the Internet or a Bluetooth-enabled TV receiver to the mobile phone, using text messages (SMS) as a return path. In addition, a GPRS/ UMTS functionality is feasible. Blucom has been developed by SES ASTRA`s German subsidiary ASTRA Platform Services (APS) and is already used by several German TV operators.

“Blucom is a very interesting possibility for broadcasters and phone operators to develop enhanced TV by distributing programme related content and creating new interactive functions like voting, shopping or betting”, said Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “The service offers a simple, attractive and very cost effective way of creating interactivity between viewers and broadcasters. After its successful commercial introduction in Germany this year, we are proud to offer Blucom to international customers.”

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