Sony, Apple tighten XDCAM/FCP bond

Sony Electronics and Apple Computer today tightened their relationship with Sony s unveiling of new transfer software that will provide native interoperability between Sony s XDCAM HD system and Apple s Final Cut Pro nonlinear editing software.

The software will be available free of charge online from www.sony.com/xdcamhd and will be demonstrated by both companies during a 12-city tour that begins June 28. The tour, which is run by Apple, will feature product demonstrations and technology tutorials, and kicks off in Dallas and Miami. It continues through August, making stops in Boston; San Francisco; Los Angeles; Washington, D.C. area; New York; Atlanta; Chicago; Detroit; San Diego; and Minnetonka, Minn. At each stop, Sony and Apple executives and product specialists will be on hand to demonstrate system interoperability. Final Cut Studio is one of the first non-linear editors to provide a comprehensive workflow with our XDCAM HD system, said Bob Ott, vice president for optical and network systems at Sony Electronics. This is an important collaboration between us and Apple that can provide tremendous benefits and efficiencies to our customers.

The industry is in the midst of a dramatic transition to both high-definition and tapeless production, said Rob Schoeben, Apple s vice president of applications product marketing. Working in close collaboration, Sony and Apple have paved the way by defining the world s first complete XDCAM HD workflow, from acquisition to post. Sony s XDCAM HD equipment and media offer the flexibility of recording 1080i video in three data recording rates: 25 Mbps, 35 Mbps, and 18 Mbps. The XDCAM HD system records high-definition content to Sony s existing Professional Disc single-layer media using an HD MPEG-2 Long GOP video compression codec. The same Professional Disc media used in the standard-definition version of the XDCAM system is also compatible with the new HD version.

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