ITVN launches Setanta Sports

InteractiveTelevision Networks has added an extensive lineup of popular European soccer and rugby programming from Setanta Sports. Setanta Sports is dedicated to live European soccer as well as the best of worldwide rugby.

Setanta Sports is available to ITVN subscribers at $14.95 per month.
Subscribers receive a free ITVN set-top box with a 12-month commitment to
Setanta Sports.

“The network is designed primarily, but not exclusively, for European
expatriates living in the U.S. and those of European ancestry whose passion
for popular national sports keep them connected to their country of
origin,” said Simon Green, Chief Executive, Setanta Sports North America.
“With the growing interest in soccer in the U.S., Setanta Sports is
confident it’s European-style, on-air presentation and programming line-up
will appeal to these new soccer fans, from all walks of life.” “As ABC News reports, this year’s World Cup viewership increased 65% as compared to the 2002 World Cup,” said Charles Prast, CEO of ITVN. “Throughout the US, the popularity of soccer, rugby and other sports available on the Setanta Sports channel is growing. The availability of Setanta Sports on ITVN’s award-winning service will increase the awareness of ITVN within a large and growing market of international sports enthusiasts.” Setanta Sports’ programming features more than 90 live matches
this season from the Barclays English Premier League. The network also
telecasts the Euro 2008 qualifying matches; the UEFA Cup, the secondary,
Europe-wide knock-out competition for Club sides; The Coca-Cola Cup; The
French and Dutch national soccer leagues; and exclusive programming from
Manchester United Television and Chelsea Television. Setanta Sports also
has extensive rugby coverage, including Six Nations, Tri-Nations, Super 14
and others to be announced shortly.

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