A1GP World Cup of Motor Sports snags Teletrax for verification

A1GP World Cup of Motorsport is getting serious about monitoring global broadcasts now that it’s signed a deal with Teletrax. Commencing with the first race of the season A1GP will use the Teletrax suite of broadcast intelligence services to detect and report on global broadcasts of its motorsports events. The new initiative will allow A1GP to precisely and rapidly understand usage preferences of its video assets.

A1GP is not just another motorsport, it reaches over three quarters of the world s population and provides a completely new and exciting opportunity for national and international brands to promote themselves on a global platform, said Richard Dorfman, Broadcast Director at A1GP. Teletrax s broadcast verification services are critical for us to better understand our world and local reach, and provide a unique service to our sponsors about the global impact and performance of their brand.

Teletrax will provide A1GP with evidence of its live coverage and highlights packages broadcast around the world. With the intelligence gathered, A1GP will be able to tailor its offering, improve allocation of its resources and provide precise details of airing coverage to its sponsors.

A subsidiary of Medialink Worldwide, Teletrax offers a digital video monitoring and content tracking service that provides vital television intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands and Medialink.

We are delighted that A1GP has chosen Teletrax to provide vital television intelligence on the broadcasts of its live sports events, said Andy Nobbs, President of Teletrax. This contract is a significant win for Teletrax, marking our entrance into the sports marketing arena, and demonstrates the urgent need for sport executives to know the true value of their content.

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