MARK HUMRICHOUSER IS NEW DIRECTOR AT SHURE

Shure Incorporated announced that Mark Humrichouser has been
hired as its new Director of U.S. Sales.
He brings fifteen years of experience in sales, technology, and the
audio industry to the Company.

Most recently, Humrichouser was Team Manager for
Professional Systems and the Music Industry at Sennheiser, following a number
of years as a Regional Sales Manager and Regional Market Development
Manager. Humrichouser led the
twelve-territory Eastern region to be the number one revenue-generating region
for Sennheiser. In his role at Shure,
Humrichouser will assume responsibility for directing the U.S. Sales Management
group.

Mark s fifteen years of experience in the audio industry
make him particularly well qualified for Shure s Directorship, said Al
Hershner, Vice President and General Manager of Shure s U.S. Business
Unit. Our team of regional and national
account managers have significantly advanced the business since last October,
making it another record-setting sales year for Shure. I think this sets a
pretty good hurdle for Mark.

Prior to his tenure at Sennheiser, Humrichouser spent four
years at Systems Wireless in Herndon,
VA as a Sales Manager and Sales
Engineer, and became the second sales manager in the company s twenty-five year
history. Humrichouser received a Bachelors degree in Marketing from Radford University
in Virginia
in 1989.

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