4INFO Sports Alerts added to USA TODAY’s Web and Mobile Sites

4INFO, Inc., and USA TODAY, today announced that they have expanded their current partnership
beyond its current print promotion deal. Now 4INFO’s sports alert products
will also be promoted via USATODAY.com and the USATODAY.com Mobile site. To
access the service, on the Web visit http://www.usatoday.com/sports and click
on “Mobile NFL Alerts.” On a mobile device, visit and bookmark USATODAY.com
and click “Sports.”

The increased distribution promotes a real-time NFL text message alert
service for scores and player statistics that began with the start of the
season. Users register for the service via USATODAY.com and can choose from
team and/or player alerts. Upon registration, subscribers initiate a simple
confirmation process that sends a text message to the registered mobile phone.
Replying to the confirmation text message will activate the desired NFL
In addition, alert preferences can be continually managed throughout the
season via an online interface which allows for the addition of several
settings that can be toggled on and off, including alerts for score changes
and player statistic changes, such as scoring, yardage gained, turnovers,
injuries, and more.

“Due to the success that we’ve seen by promoting this partnership in
print, based on feedback from USA TODAY’s readers and our incredible month
over month usage increases, it made sense to expand our reach to USATODAY.com
and the USATODAY.com Mobile site,” said Zaw Thet, CEO of 4INFO.

“We are pleased to offer this new information service to our users,” said
Matt Jones, Director of Mobile Products. “Teaching more of our readers how to
easily get the information they need, in real-time, will continue to be the
focus for both companies.”

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