re-launched to embrace “12th man”

The Seattle Seahawks have re-launched their Website at
The Website features a full spectrum of original Seahawks content that is
available in multiple delivery formats. The unique content features player and
coaches’ blogs, RSS feeds, podcasts, game-day commentary, and exclusive
articles and player profiles.

“Our fans are our top priority,” said Tod Leiweke,
CEO Seattle Seahawks. “The enhanced site provides a forum
for our fans to experience and share in the rich tradition of the 12th man
from the stands at Qwest Field to the coffee houses around town to our fans’
homes around the globe.”

The site mirrors the diverse demographics of fans by offering a number of
microsites featuring Spanish content, the Sea Gals, the 12th Zone, which is
dedicated to the tradition and history of the 12th man, and an all new Kid
Zone. The Kid Zone incorporates current player personalities in games and
features, and interviews of Seahawks players conducted by young fans a
highlight for most.

Emphasizing the Seahawks’ core attributes passion, character and the 12th
man the new showcases an elegant design that is clean,
brand-centric and very simple to use with a new horizontal navigation bar.

“The thirst for content is a significant driver in interactive brand
strategy right now,” said Nate Thompson, founder of Cypress Consulting, a
consulting, technology, and web design services firm. “People want more
content, personalized content, unique content, content from a variety of angles
and most importantly the ability to take the content to go. The new site responds to this demand with fresh, interactive content that
is fed via blogs, RSS feeds, podcasts, video and more.”

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