CANON taps into new HD Lens Category

2004 introduction of its Compact Studio HD Lens has added another triumph to
its long history of optical excellence and technology leadership. Since its
introduction, Canon has sold scores of its DIGISUPER 22xs lens (model XJ22x7.3B
IE-D) to television production companies and broadcasters, which have purchased
the lens as part of their transition to HDTV. Canon’s Compact Studio HD Lens
provides superior “box lens” optical performance in a compact size
scaled appropriately to portable HD cameras. Canon’s Compact Studio HD Lens is
a cost-effective solution for production companies and broadcasters that
enables them to upgrade their studios for HD program production by using
cost-effective portable HD cameras configured for studio use.

invented the Compact Studio lens category to make the HDTV transition more
affordable,” explains Gordon Tubbs, assistant director of the Broadcast
and Communications division at Canon U.S.A., Inc., a subsidiary of Canon Inc.
“The DIGISUPER 22xs Compact HD Studio Lens provides the top-quality
optical performance of larger, traditional studio lenses in a form factor sized
appropriately to portable HD cameras configured for studio operation. The DIGISUPER
22xs Compact HD Studio Lens exceeds the image quality of any portable HD lens
at a very economical price point. It’s the best of both worlds.”

DIGISUPER 22xs Compact Studio HD Lens is a high-end optical system squarely
based upon Canon’s classic studio lens design principles but carefully
constrained to a physical size and weight (13.4 lbs.) commensurate with that of
contemporary portable production cameras (which typically weigh in at about 15
lbs.). Although small in size, the DIGISUPER 22xs Compact Studio HD Lens is
loaded with Canon technology advantages. For example, unlike imitation products
that use simple LED indicators for zoom, iris, and extender, Canon’s exclusive
eDrive system–coupled with Canon’s exclusive optical encoders–provides lens-status
information on an easy-to-read display that delivers unequalled accuracy for
such settings as f-stop, focal length, focusing distance, and other critical
lens parameters.

Among the
many users of Canon’s DIGISUPER 22xs Compact Studio HD Lens is WFTV, in Orlando
FL. WFTV’s purchase of three DIGISUPER 22xs Compact HD Studio Lenses is part of
the station’s historic transition to HD broadcasting, which also included
construction of a redesigned newsroom set and the purchase of new HD cameras
and HD news and weather graphics systems. WFTV began broadcasting in HD in June
and is the first Cox station to transition to HDTV. Video captured with its
DIGISUPER 22xs Compact Studio HD Lenses has impressed WFTV viewers.

is transitioning to HDTV for its studio newscasts,” notes Sterling Davis,
vice president of engineering at Cox Broadcasting. “In a market that’s
heavily cabled with HD capacity, Orlando’s
WFTV is the first of Cox’s stations to begin the transition to HDTV and has
received many positive emails and phone calls about its HDTV telecasts.”

DIGISUPER 22xs Compact Studio HD Lens is ideal for broadcasters and producers
who require a high-performance but cost-effective, compact HD studio
lens-camera package that can be supported on a modest-size pedestal or sturdy
tripod system. Such a low-weight combination is also ideal for robotic system

television production industry’s burgeoning acceptance of Canon’s invention of
the Compact Studio HD Lens is a powerful indicator of the pace of the nation’s
transition to HDTV. Canon’s DIGISUPER 22xs Compact Studio HD Lens facilitates
that transition with a cost-effective solution to portable HD cameras in the studio.

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