Alcatel-Lucent addresses Asia Pacific mobile TV demands

With mobile TV services picking up steam in the Asia Pacific region Alcatel-Lucent is launching a Mobile Interactive TB service system that will allow content and service providers to offer a differentiated user-centric experience to their customers based on best in class technology.

Alcatel-Lucent will deploy, host and operate the end-to-end solution while content and service providers will focus on developing service marketing programs and enhancing user satisfaction. The service also offers content providers an open environment for content aggregation to easily create compelling “interactive made-for-mobile channels.”

“Mobile TV is a reality today and is gaining momentum in Asia,” says Frederic Rose, head of Alcatel-Lucent’s Asia Pacific activities. “With more than 80 multimedia services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV market and is ideally positioned to help its customers deliver a user-centric experience for their subscribers. The Alcatel-Lucent s managed Mobile Interactive TV service gives content and service providers a fantastic opportunity to deliver revenue generating entertainment services to their customers.”