JumpTV grabs SportFive rights for Hispanic sports portal

JumpTV has entered into a
four year partnership with SPORTFIVE, the European leader in sports
rights marketing, to exploit their sporting properties via www.JumpTV.com and JumpTV’s dedicated Hispanic sports portal, www.SportsYa.com.
The key component of the partnership provides JumpTV the rights to
market Internet broadcasts for almost 200 qualifying matches for UEFA’s
Euro2008 soccer tournament. For approximately half of the matches
JumpTV is the exclusive marketing partner for Internet broadcasting.

SPORTFIVE markets the rights of more than 250 individual football
clubs, 30 football associations and several international leagues. The
company is the exclusive marketer of the European TV rights to the UEFA
EURO 2008 and does business in international handball and rugby.

“Since its founding, SPORTFIVE has been on the cutting edge of
sports marketing. We decided very early to exploit the Euro2008
qualifier matches on the Internet and it was apparent that we needed a
top-shelf Internet-broadcast partner. JumpTV has a widely recognized
leadership position in the international Internet-television
marketplace, and we are confident they will enable us to tap into a
large global audience for these events,” said Robert Muller von
Vultejus, executive vice president of the SPORTFIVE Group.

“JumpTV is focused on securing the IPTV rights to the most
compelling television content for our target expat audience. Euro2008
qualifier matches will be among the most watched sporting events of the
year, and we are thrilled to partner with SPORTFIVE to bring these
exciting games to a global Internet-television audience,” said Mark
David, managing director of JumpTV International.

David continued, “SPORTFIVE has a proven track record of marketing
many of the most watched and profitable sporting events from Europe.
The fact that we have secured exclusivity for a significant portion of
the games illustrates SPORTFIVE’s belief in our ability and expertise
in marketing to targeted diaspora communities.”

Subscribers will be able to buy each game live on a pay-per-view
basis. The Euro2008 qualifier matches will begin streaming through
JumpTV and SportsYa portals in March, 2007.

Kaleil Isaza Tuzman, president and chief executive officer of
JumpTV International commented, “The value of sports broadcast on
television cannot be underestimated. Last week, JumpTV unveiled its
dedicated sports content strategy through the acquisition of Sports
International Group. We plan to secure the exclusive Internet rights to
as many expat-oriented, leading sporting events as possible. We are
confident that these events will be a great draw both on pay-per-view
basis and for converting them to long-term subscribers. JumpTV believes
that the partnership with SPORTFIVE and securing the Internet-broadcast
rights for Euro2008 qualifier matches represents a watershed moment in
the lifecycle of our company.”

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