NASCAR highlights hit iTunes
NASCAR.COM, the premier online destination for NASCAR fans, today announced that race fans will be able to download video highlights of the 2007 Daytona 500 from the iTunes Store (www.itunes.com). Video highlights of the race, viewable on a computer or iPod , will be available as a download from iTunes for $1.99 the day after the race.
The highlights will be produced by NASCAR.COM, a division of Turner Sports New Media, and will capture the action from green flag to checkered flag along with interviews from drivers following the action. The video download gives race fans the ability to relive the key action of The Great American Race, in addition to listening in on key radio communications between drivers and crew chiefs as they battle for this season’s most prestigious title.
“We’re thrilled to have the opportunity to provide NASCAR fans with this unique ability to take a piece of the Daytona 500 with them anywhere on their iPods,” said Dennis Quinn, executive vice president, business development, Turner Broadcasting System, Inc. “It’s yet another way for NASCAR fans to follow their favorite drivers and relive all the excitement of America’s most famous race.”
“Over the past year iTunes has given sports fans the ability to download highlights from the country’s most popular sporting events,” said Eddy Cue, Apple’s vice president of iTunes. “We’re excited to provide Daytona 500 downloads to our customers and think NASCAR fans everywhere will jump at the chance to own video highlights of this year’s race.”
In its second year providing NASCAR highlights as a digital download, iTunes will be offering fans a NASCAR NEXTEL Cup Series Season Pass for $19.99 where highlights from each of this season’s 36 NASCAR NEXTEL Cup Series races will be automatically downloaded when they become available the day after each race.
Turner Sports New Media (TSNM), the interactive division of Turner Sports, Inc., acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. One of the fastest growing sports Web sites, NASCAR.COM is home to broadband news coverage, fantasy games and the NASCAR.COM SuperStore. The site consistently ranks among the top league sites and was named one of the best sports Web sites on the Internet by BusinessWeek (October 2005).
Through September 2006, the site averaged 3.9 million unique users per month during the 2006 NASCAR season. Additionally, multimedia usage on NASCAR.com is up 40% over 2005. In 2003, NASCAR.COM was awarded an Emmy by the National Television Academy for its TrackPass – PitCommand application.