NBA Unveils ” Highlight Mixer

The NBA announced the launch of the “ Highlight Mixer,” a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on

Powered by Eyespot, a leading developer of easy-to-use

video editing and remixing tools, the “ Highlight Mixer” will provide fans with

access to hundreds of NBA video clips from

games, photographs of their favorite NBA players and team logos of all 30 NBA teams. Additionally, special

effects and popular songs from record labels including Geffen, Drive-Thru, ATO, 1720 Records, Surfdog Records and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.

The collection of video clips on will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA

games will be added each week, giving fans the ability to continually create new videos and share them with friends on or through emailed or posted links that direct back to the “ Highlight Mixer.”

The Highlight Mixer provides our fans with easy-to-use editing tools along with the broadest selection and highest quality of NBA highlights on the Internet,” said Steve Grimes, Vice President of Interactive Services for NBA Entertainment. “Beginning with video clips from the exciting 2007 NBA All-Star Game, our fans will be able to develop custom NBA video highlight reels of their favorite teams and players throughout the season.”

The “ Highlight Mixer” will provide fans with the ability to:

Save favorite clips to their online media lockers

Explore public galleries of video clips created by other fans

Create groups with other fans for creating and sharing

Rate highlight packages created by other fans

“Fans not only want to watch video online, but also interact with it and make their own video mixes. The NBA, with a website already rich in video content, saw the opportunity to reach sports fans in a new and unique way by offering video mash-ups,” said Laurie Racine, SVP of Business Development and Strategy at Eyespot. “Using Eyespot’s online editing tools, NBA fans now have

access to high-quality official NBA videos and photos, straight from the source, allowing users to individualize and create videos of their own to watch and share with other fans and friends.”

Eyespot’s white label technology platform will be completely integrated into, providing users with a seamless experience. The “ Highlight Mixer” will deliver all of the unique and innovative

video editing features, including transitions and special effects that are also available to visitors on

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