Kangaroo TV completes FIA Formula One season
Following a successful trial period in 2006, Kangaroo TV completed its first full commercial season in F1 with a presence at every 2007 FIA FORMULA ONE CHAMPIONSHIP event. The state-of-the-art hand-held Kangaroo TV mobile media device delivers live video, audio and data to race spectators as the competition unfolds. The lightweight easy-to-use device allows viewers to select from multiple live streams, to tailor the race according to their interests.
“The immediate live access of Kangaroo TV makes for a more customised and personally satisfying experience for devoted Formula 1 race fans. It’s a must have to capture everything and I am glad to see it fully commercially launched this season,” said Alain Charette, Kangaroo TV’s Executive VP of Corporate Development and GM for Europe.
Never before have teams, media or fans had access to such immediate and intimate race details and succinct data. Fans no longer have to wonder what happened in sections of the track they can’t see from their seat. With the Kangaroo TV, viewers can catch all the action and keep up to speed.
“Formula One Management is thrilled to have significantly contributed to the introduction of the Kangaroo TV hand held system at the circuit within F1,” said Bernie Ecclestone. “It’s outstanding, and yet another example of how F1 intends to remain at the forefront of technology, performance and experience in motorsport. With Kangaroo TV, fans will be able to get closer to the action than ever before at every F1 event.”
Getting closer to the competition makes the F1 event more complete. From any point of the circuit, spectators have access to live in-car cameras to ride with their favourite drivers around the track. They can receive statistics, race telemetry and timing data, or listen to live driver and team communications which affect strategy and split-second decisions, all from a device that fits in the palm of their hand.
“This full commercial launch with the most prestigious brand in motorsports is a key accomplishment for Kangaroo and proves our global leadership in the emerging market of on-site fan experience improvement,” said Marc Arseneau, Kangaroo Media’s CEO. “Moreover it is an important step in our corporate development strategy as it is a great showcase for other top tier sports properties in Europe and the rest of the world,” he concluded.
Kangaroo TV will have a presence at every race on the 2007 F1 schedule and will be available to teams and sponsors in the paddock and to the general public from onsite vending stations or via several WEB outlets.
Kangaroo TV provides access to the main F1 international race broadcast; in-car driver cameras; team radio audio, including driver-to-pit conversations; live public address commentary and radio play-by-play when available; race timekeeping, leaderboard and statistics in real-time; time delay replays of previous sessions; news and information about the current event; biographic files on teams, drivers and much more.