Alltel Wireless’ Celltop Wins “Best in Show” Award at CTIA WIRELESS 2007

Celltop, the patent-pending technology from Alltel
Wireless that offers customers an easier way to access, manage and organize a
wide range of information already available on their Alltel Wireless phones,
has been awarded the “Best in Show” award at the recent CTIA WIRELESS

Selected from more than 250 submissions, Celltop took the
top prize at the Second Annual Emerging Technology (E-Tech) Awards, honoring
products and innovations in consumer applications, hardware, network
infrastructure and enterprise solutions.

Celltop gives customers more control over their wireless
experience through a unique and fully customizable technology similar to the
desktop on a personal computer. Now available on select Alltel Wireless
handsets, and on most new phones by late-2007, Celltop is free-of-charge and
currently features 11 “cells” that come pre-installed and via
download. Each cell is a category-specific half screen comprised of graphics
and text that provides shortcuts for wireless users to navigate through
information and applications, including call log, weather, news, baseball,
basketball, football, stocks,and ringtones and more.

As part of Celltop’s extensive array of customization
options, users can also modify the appearance, presentation and organization of
information within each cell. Users can further customize their Celltop
experience through a wide variety of new cells that Alltel will roll out in the
coming months via its Axcess Shop. Similar to “widgets” on a personal
computer, Celltop is open to the developer community, providing unlimited user
expandability of new and unique cells.

Alltel worked closely with creative consultancy frog
design to conceptualize, style, and implement the Celltop technology,
maximizing the user experience across mobile devices.

Alltel has teamed with Motricity, a leading provider of
mobile content services and solutions, to provide content from the most
established and respected names in the industry. For example, the news cell
allows users to view top news stories and breaking news from the Associated
Press; the weather cell, with content provided by AccuWeather, displays the
latest conditions in the user’s location of choice including current readings
and five-day forecasts; the football, basketball and baseball cells, with
information provided by STATS Inc., deliver live scores and stats from the
teams and players that are of most importance; and the stock cell provides
information on stocks that are of interest to the customer.

Additionally, Celltop provides an innovative ringtone
management cell that allows users to seamlessly scroll through ringtones
they’ve already purchased or browse and buy new tones all on the same screen.
The ringtone cell also provides the ability to toggle through ringtones with a
single tap—making it easier than ever for customers to personalize their
wireless phone.

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