MLB Advanced Media Named TigerWoods.com Exclusive Wireless Partner

TigerWoods.com,
the official website of the world’s top professional golfer Tiger Woods, announced
today that it has selected MLB Advanced Media, LP (MLBAM), the interactive
media and Internet company of Major League Baseball, to be the exclusive
wireless partner for the creation and distribution of Tiger Woods content and,
in coordination with IMG, the exclusive advertising and sponsorship sales agent
partner for the official Tiger Woods website.

Under the
terms of the multi-year partnership, MLBAM will be responsible for the
development, hosting, creation, operation and distribution of all Tiger Woods
wireless content. This will include: the development, hosting and operation of
the exclusive Tiger Woods mobile WAP site, which has launched today on mobile
phones at wap.TigerWoods.com; the creation and maintenance of a wireless page
on TigerWoods.com describing the available wireless content; the creation and
distribution of Tiger Woods ringtones, wallpapers, text, photos, alerts,
wireless video and video messaging; and mobile sweepstakes and standalone
trivia and fantasy games.

The WAP
site will have live scoring updates, hole-by-hole, a live scorecard and
leaderboard and news, schedules, tips, photo galleries, and bio information.
For up-to-date news on Tiger Woods, MLBAM has created a “Tiger Text”
program where fans can text “SCORE”, “NEWS”,
“TIPS”, ”

MOBILE”,
or “TIGER” to 55222. In addition, MLBAM, in coordination with IMG,
will be the exclusive sales agent for advertising and sponsorships on the TigerWoods.com
website. TigerWoods.com is hosted and operated by IMG Media.

“MLBAM
is a proven innovator and leader and we believe that this partnership will
greatly assist us in taking TigerWoods.com to the next level,” said Rob
McNamara, vice president of interactive business for ETW Corp.

“We
are very excited to work with one of the most pre-eminent sports brands in the
world,” said Leslie Gittess, vice president of business development for
MLBAM. “We look forward to helping to expand the global reach of
TigerWoods.com utilizing our expertise in wireless media.”