Baseball ‘Call Stars’ Derek Jeter, David Ortiz, and Cal Ripken, Jr. are on the Phone from XM

XM, the
official satellite radio network of Major League Baseball, is offering baseball
fans the opportunity to send personalized voice messages from baseball greats Derek
Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family.

The
marketing campaign “Call Stars” is geared to enhance baseball fans’ awareness
of XM’s comprehensive coverage of Major League Baseball. XM airs every MLB game
for every team from Opening Night to the World Series.

Fans can
visit the web site http://www.xmradio.com/mlb to send a customized voice
message from the New York Yankees’ Jeter, Boston Red Sox slugger Ortiz, or
Hall-of-Fame-bound Ripken. When fans arrive at the site, they choose a ball
player and enter a friend’s name, favorite team, hobbies, and other details.
Friends will receive the voice message on their phone, email or by AOL Instant
Messenger.

“Call
Stars” offers the baseball fan a wide variety of choices for creating a
personal message from Jeter, Ortiz, or Ripken. Messages from Ortiz are
available in Spanish or English. This campaign marks the first time that this
type of audio service has been available in Spanish.

“With
baseball season underway, XM is truly thrilled to provide fans an interactive
way to get excited about the game,” said Vernon Irvin, Chief Marketing
Officer at XM. “This viral marketing campaign engages fans in a way that
is fun and effective, and it provides XM an ideal platform to communicate
directly to consumers.”

In
addition to carrying the games, XM has the nation’s only 24-hour talk radio
channel dedicated to Major League Baseball, MLB Home Plate (XM Channel 175).
The channel covers every aspect of the sport 365 days a year with call- in
shows, round-the-clock news updates, specials, and classic games. Ripken, who
will be inducted into the National Baseball Hall of Fame in July, hosts the XM
show “Ripken Baseball” on MLB Home Plate with his brother and fellow
major league veteran Billy Ripken.

XM also
offers Spanish play-by-play game coverage and baseball talk on the channel MLB
En Espanol (XM Channel 174).

MLB is
part of XM Radio’s 170-channel package of sports, music, news, entertainment,
and talk radio. XM subscribers can listen to the games live and nationwide on
satellite radio receivers for the car, home, office, and portable use.

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