ESPN names Keegan to newly created VP, content synergy and strategic planning role

Marcia Keegan, an attorney who rejoined ESPN in 2005 in the human
resources department, has been promoted to a newly created role in the
production department as vice president, content synergy and strategic
planning.

In this multi-faceted position, Keegan will actively participate in the
strategic planning and development activities of the Production
department in order to maximize content distribution across ESPN
platforms. She will also serve as Production’s representative to client
organizations – affiliates, sponsors and rights holders. Keegan will
work to increase efficiency and effectiveness in the department’s
communications, systems, policies and use of resources. One early
example: Keegan will oversee internal processes to insure a smooth
transition to the new digital newsroom later this year. She will report
to Norby Williamson, executive vice president, studio and remote
production.

Since 2005, Keegan has been a senior director in ESPN’s human resources
department, as the primary point of contact for assigned business
leaders and employees in the content division.

From 1989-1997 and from 1999-2005, Keegan worked at the Hartford law
firm Wiggin and Dana where, in part, she served as outside counsel for
ESPN, advising and representing it on a wide spectrum of employment
issues. In her first stint there as an associate, and later as counsel,
she also advised and represented ESPN and other employers in
administrative matters at various state and federal agencies.

From 1997-1999, Keegan was director of employment services at the
Connecticut Business and Industry Association (CBIA), responsible for
counseling member companies regarding new developments in employment law
and regulation.

Keegan first worked for ESPN 1982-1986 in network operations, as a day
of air coordinator and later as a network operations and traffic
coordinator.

Keegan received a bachelor of arts degree in political science from
Union College in 1982 and received her law degree from Cornell
University.

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