Nickell named SPEED president
Story Highlights
Bob
Thompson, President of Fox National Cable Sports Networks, has named Hunter
Nickell president of SPEED
and “Unique Whips,” SPEED’s total
audience delivery grew for the fourth consecutive year and scored its
most-watched year in network history in 2006.
“After a strong year in 2006, we are expecting even more in 2007,” Nickell
said. “We continue to enhance our signature event coverage, highlighted by our
at-track presence at NASCAR races. With the most knowledgeable and respected
on-air personalities in motor sports, we are having a lot of fun with what we
are doing across the board at SPEED and it’s resonating with our viewers.”
In May of this year, SPEED will be home to the NASCAR Nextel All-Star Challenge
for the first time, giving the network one of sport’s most popular events of
the year, and marking the beginning of an eight-year deal with NASCAR that
includes the Gatorade Duel at Daytona, the NASCAR Nextel Pit Crew Challenge,
live coverage of the NASCAR Craftsman Truck Series, multiple qualifying and
practice sessions from all three of NASCAR’s national series, and popular
NASCAR programming including “Trackside,” “NASCAR Live!,” “NASCAR Performance,”
“NCTS Setup,” “Inside Nextel Cup,” “Tradin’ Paint,” “Survival of the Fastest”
and “NASCAR Victory Lane.”
As SPEED set record ratings numbers in Prime in 2006, much of the growth in
network viewing has come in the young male demographics, with double-digit
growth among Men 18-34 (+50%) and Men 18-49 (+15%) from 2005 to 2006.
Leading the charge with younger audiences, “PINKS” was called “the hottest car
show on TV” by
Hot Rod Magazine, leading to the popular spin-off,
“PINKS: All Out.” Drawing more than 20 thousand spectators to program
shoots, one track operator was stunned, noting “PINKS” had drawn more interest
than a recent Metallica concert held at the facility.
Prior to leading SPEED, Nickell served as General Manager at FSN South (and its
predecessor SportSouth) for 12 years, helping to expand its team relationships
and coverage region. He received a Bachelor of Arts degree in Mass
Communications from
Denison
University in
Granville,
Ohio, where he was student body
president, captain of the university hockey team and also played lacrosse. He
is past president of the Georgia Amateur Hockey Association. He and his wife
Kimberly have three children – Andrew and twins Peter and Haley.