NHL, Akimbo deliver playoffs on-demand over Net

By Andrew Lippe

Akimbo and the National Hockey League (NHL) Interactive CyberEnterprises (ICE),
will deliver digital-quality of the Stanley Cup Playoffs to any television via
a broadband-Internet connection.

“We are focused on high-quality programming,” said, Jim Funk VP of
Marketing. “We differ from YouTube because we offer full quality and full
TV resolution.” Akimbo provides on-demand programming to companies including
AT&T, Microsoft Corp., Sonic Solutions and Thomson Corp. Major League
Baseball was also on the service last season and Akimbo this year offers
footage of extreme outdoor sports.

Akimbo uses broadband Internet connection to deliver video. To access video
content users need either the RCA Akimbo Player or the Akimbo for

Media
Center
software connected to the Internet and a television.

“The NHL gets the broadcast TV feed, broadcast, and runs it through our
interface,” said Funk. Though it carries the broadcast it does not carry the
commercials.

Games cost 99 cents each and the video-on-demand service will be available on
Akimbo beginning 48 hours after the contest concludes, allowing fans to re-live
the action. For the 2007-2008 season Akimbo will offer full-length regular
season games, weekly highlights, classic games and many NHL hockey features.

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