Internet broadcasting partners with Crisp Wireless to extend Local TV Stations onto Mobile devices

Wireless, a mobile technology solutions and services company, and Internet
Broadcasting, the nation’s largest publisher of local news online, today
announced the launch of 29 mobile Web sites, creating one of the nation’s
largest mobile networks of local TV station sites.

The sites
will offer local breaking news, updated headlines, current weather conditions,
forecasts, live radar, updated sports scores and other regional and national
content while allowing for prominent advertising banners, sponsorships, and
“microsites.” Internet Broadcasting and its partner stations will sell
local and national advertising for the sites.

Wireless builds, hosts and maintains mobile websites for leading media
companies, print publishers and Web properties. Crisp Wireless’ proprietary
technology platform, mLogic™, offers robust device detection and handset
optimization to ensure the highest quality end-user experience. The
mLogic platform also supports mobile advertising, enabling customers the
opportunity to easily monetize mobile Web sites.

“One of
the largest categories of mobile web consumption is local news and weather
forecasts, since consumers use their mobile device to stay connected,” said
Boris Fridman, CEO of Crisp Wireless. “By leveraging trusted local
television properties, Internet Broadcasting makes local content more
meaningful to the end user and will attract the same brands who advertise

value local content for news that affects their daily lives,” said Julie
Burrows, Internet Broadcasting’s EVP of marketing, research, and product
development. “Whether it’s from TV, online or now mobile, our partnership
with Crisp Wireless enables us to provide them with valuable information
whenever they want, wherever they are. Also, advertisers will now have a
new platform on which to reach these highly desirable consumers.”

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