NBA, Networks Talk Contract Renewal
The opening round of the National Basketball Association playoffs
is set to tip off, but the league is hoping to secure more than just viewers
from ESPN and TNT during its two-month postseason run.
The NBA is currently in discussions with both networks to extend
their current six-year rights deals, which expire after the 2007-2008 season.
Executives close to all three parties confirmed that the league wants to
complete negotiations by the end of June. MultiChannel News,