NHL teams up with Voxant for Viral Syndication

The National Hockey League has teamed up with Voxant, the Viral Syndication Network (VSN), to distribute video clips of game highlights, bloopers, noteworthy moments and other news to thousands of websites and blogs through TheNewsRoom (http://www.thenewsroom.com/). The clips, available beginning today, may be obtained for free and will generate revenue for sites that post the content.

NHL content available through TheNewsRoom includes:
— Weekly “Best Of” highlights featuring the best goals, hits and saves of
the week
— Humorous videos or moments, out-takes, and bloopers
— Highlight packs from individual games
— Assorted additional news content

VSN’s proprietary viral mashing technology allows copyright-protected content to be “mashed” from TheNewsRoom and legally embedded on websites and blogs, where it then can be redistributed to an infinite number of additional sites in a true viral distribution model. It also employs a tracking system and dashboard that record where the content has traveled on the Web and how often it is viewed, in addition to providing the ability to block content from appearing on inappropriate sites. All content is accompanied by advertising, which provides revenue to content owners and sites where content is published.

“NHL fans’ insatiable appetite for hockey news and information drives them to digital sources such as the Internet. Because of this fact, it is crucial for us to maintain our already strong online presence,” said Keith Ritter, President of NHL Interactive CyberEnterprises. “By teaming with Voxant, we are able to provide NHL content instantly to the thousands of websites that mention hockey every day.”

“Websites and blogs reporting on the NHL playoffs, their favorite teams and hockey in general, now have access to the best highlights and funny moments from NHL matchups,” Voxant CEO Jeff Crigler said. “They can not only legally embed licensed content on their sites for free from TheNewsRoom, but also make money from the advertising revenue.”

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