ESPN “pumps it up” with Gas Station TV

ESPN has
signed a deal with Gas Station TV (GSTV) to add ESPN content to the GSTV
programming lineup. With the agreement, GSTV is currently the first and only
at-the-pump network to feature ESPN programming. GSTV is an IP-based
digital television network that brings news, sports, weather and entertainment
content to consumers on dual 20-inch LCD screens embedded in gas pumps in major
markets across the country.

“Sports
news and information is social currency, and sports fans expect ESPN to deliver
the best in sports content and programming to them, wherever and whenever they
are,” said Matt Murphy, senior vice president, Digital Video Distribution,
Disney and ESPN Media Networks. “This agreement offers another opportunity to
deliver on that promise we make to sports fans.”

Added
David Leider, GSTV CEO, “We’re driven to provide mobile consumers with the most
dynamic and entertaining programming available, while continuously enhancing
value for our advertisers and retail gas partners. As the proven leader in
sports entertainment, ESPN engages consumers with relevant content that further
enhances the experience we’re creating for consumers at the pump. With the
addition of ESPN, Gas Station TV is the most robust and results-driven media
network of it’s kind available today.”

ESPN content on GSTV will feature the latest sports news and information updates
from around the sports landscape. The content will be ad-supported and
updated daily.

ABC television and GSTV previously announced an agreement to deliver content from
ABC News and ABC-owned and affiliated television stations such as local and
national news, as well as local weather forecasts and traffic updates.

Expanding on the company’s 2006 pilot launch, GSTV’s alignment with ABC and ESPN for
content, and partnerships with premiere gas retailers, uniquely positions the
network for its large-scale national expansion.

GSTV’s dual 20-inch LCD screens will be entertaining motorists who pump their gas in Chicago, New York and Los Angeles this June. They will join those in Atlanta, Dallas and Houston who have become audiences for the network’s information and entertainment programming, and marketing messages that keep them engaged while they fill their tanks. GSTV broadcasts on over 1,000 screens in major metro areas. By year’s end, sports fans and motorists will be enjoying GSTV on more than 6,000 screens in Dallas, Houston, Atlanta, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Detroit and Tampa, St Petersburg, Miami, Orlando and Austin.