Jennifer McIntosh And George Cabico Join WWE Publicity Team

World
Wrestling Entertainment, Inc. has hired Jennifer McIntosh as Vice President of
Publicity and George Cabico as Publicity Director to bolster its publicity
efforts. McIntosh will report to Geof Rochester, Executive Vice President,
Marketing. Cabico will report to McIntosh.

As head of
Publicity for WWE, McIntosh, a 10-year veteran of the entertainment industry,
will be responsible for the placement and exposure of WWE Superstars in
national and international broadcast, print and digital media. In addition,
McIntosh will oversee the promotion of WWE products, including films, books,
home video releases and music releases.

McIntosh
joins WWE from mPRm Public Relations, where she worked as Vice President,
General Entertainment. Providing vision and oversight to mPRm’s television
department, McIntosh spearheaded consumer and business/trade publicity
campaigns for a variety of clients encompassing network programming, sports
programming, cable series, miniseries, documentaries, production companies as
well as blogging campaigns. Her most recent clients included NBC Universal,
Sony Television, ABC, MyNetworkTV, The CW, CBS.com, Oxygen, Starz Media, AMC,
Travel Channel and Discovery Channel. Prior to working with mPRm, McIntosh was
at BNC Public Relations, most recently as Director of publicity. She started
her career as part of the television publicity team at Paramount Studios.

As
Publicity Director, Cabico will focus on promotion and placement of WWE
Superstars and products with national and international media.

Before
joining WWE, Cabico managed television clients at entertainment firm B|W|R
Public Relations, handling publicity for major network series such as FOX’s “American
Idol,” MTV’s “The Real World” and E!’s “The Simple Life.” Prior to that, he
handled media relations for FOX’s syndication arm, Twentieth Television, as
well as the FOX Television Stations group.

“Jennifer
and George bring a depth of experience and an energy that will move our
publicity efforts to the next level,” said

Rochester. “They are joining WWE at a great
time, and I’m confident that they will build upon the heightened profile we received
from the successful promotion of WrestleMania 23.”

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