Pirates launch mobile ticketing technology

The
Pittsburgh Pirates, along with MLB Advanced Media and Tickets.com, Inc., have officially
launched Tickets@Phone, a mobile ticketing service which allows fans a quick
and convenient way to have tickets delivered to their cell phones via
multimedia messaging or a picture message.

The message
includes a unique barcode and standard ticket information, thus alleviating the
need to present a traditional paper ticket at the gate. The Pirates are
currently one of only three teams in Major League Baseball currently utilizing
mobile ticketing technology.

”

Mobile ticketing offers
fans the opportunity to purchase tickets over the Internet and be delivered
nearly instantly to their cell phone,” said Jim Alexander, Pirates
Director of Ticket Services and Business Development. “This option is a
convenient way for fans to purchase Pirates game tickets and proceed directly
to the gates without waiting in ticket and will call lines.”

The
designated mobile ticketing gate at

PNC

Park is the Willie
Stargell gate located on

Federal
Street. Once the mobile ticket is scanned at the
Willie Stargell gate, each guest will receive a printed receipt of their
ticket, including a seat location. This receipt is to be retained throughout
the game just as any normal ticket would be.

Presently,
there are over 180 cellular phone models certified to work with Tickets@Phone
(a list of compatible models is available on Pirates.com). New phones are being
tested for compatibility and added to the list on a monthly basis. For
individuals owning a phone that are not on the current certified list, a
text-only option is available.

The
Tickets@Phone technology is provided by Tickets.com, a subsidiary of MLB
Advanced Media, LP and the interactive media and Internet company of Major
League Baseball. Tickets.com is a premier event ticketing solutions and
services provider for thousands of top worldwide entertainment and sports
venues. Mobile tickets can be purchased at any time on Pirates.com.