Action Sports Media and WKCE 1120 AM Maryville Partners with ESPN Deportes

Action
Sports Media (ASM) and ESPN Deportes Radio announced today a partnership that
will broadcast the first full-time Spanish-language sports radio broadcast in
the state of Tennessee on WKCE 1120 AM Maryville.

“The
Hispanic market in

Knoxville
and the surrounding areas is exploding and we are very excited to carry the
first Spanish-language sports radio station to this increasing group of
listeners,” said Gordon Whitener, Chairman and CEO of ASM.

As an ESPN
Deportes Radio affiliate, 1120 AM will broadcast a variety of national and
local sports including MLB, NBA and NFL games, boxing and soccer, and highlight
and commentary programming.

“The power
of the Hispanic market, and the passion within the Hispanic community for
sports, is something we are pleased to deliver for the marketing circles of

Knoxville,” said Bill
Hodge, President and General Manager of 1120 AM.

Carlos
Nicho, Founder and Editor of Mundo Hispano, the Hispanic newspaper with the
largest geographic coverage in the State of
Tennessee,
also shared his enthusiasm on the launch of ESPN Deportes Radio in the

Knoxville area. “I am
excited about the partnership between Action Sports Media, 1120 AM and ESPN
Deportes Radio. I believe this is an important collaboration that brings new
opportunities for the promotion of the local Latino sports.”