NBA Looks To Grow UK Fan Base
have offered a fresh sign of support for British basketball with the
announcement they are to open a new office in
London this summer.
world’s leading basketball league will work closely with the British Olympic
Association as the
Britain basketball program works towards
qualification for the 2012 London Olympics.
will also help to grow the NBA’s fan base in the
announcement was made today in
York, where London Mayor Ken Livingstone visited NBA
headquarters to meet with league commissioner David Stern.
London is a magnificent city and the meeting with Mayor
Livingstone today was beneficial in the planning for the future of the NBA and
the growth of basketball in
Britain,” said Stern.